Urbanears

Concept

I decided to focus on a visual journey as earbuds glide through six color-themed scenes inside a floating bubble. Along the way, the magic unfolds, lifting props on a table in sync with the evolving colors. In the last part, all six vibrant hues and the logo are revealed.

Target Audiences

This motion design piece appeals to a wide age range from 15 to 50, captivating tech-savvy youths and urban professionals alike. It features dynamic transitions and a modern aesthetic that resonate with students, working adults, and active lifestyle enthusiasts. The content is particularly engaging for music lovers, fitness enthusiasts, and those who appreciate the blend of technology with personal expression, offering a vibrant experience for all.

Style Frames

Storyboard

Process

We combined realistic 3D and vibrant illustration styles to reflect the multi-universe concept and diverse aesthetics in the movie.