Mission Statement
The mission is to enhance independent storytelling by fostering a film culture that celebrates original and diverse voices. I am dedicated to supporting authentic and groundbreaking cinema, ensuring each film is innovative and deeply resonant with the human experience.
Strategy
1. Celebrate Independent Voices
Amplify diverse voices in cinema, creating an inclusive platform. This rebranding will foster a vibrant community of filmmakers.
2. Engage Global Audiences
Use dynamic visuals to connect globally, building a community that celebrates film. This will broaden the reach and influence internationally.
3. Drive Cinematic Innovation
The rebrand leads cinema evolution, inspiring new filmmaking methods. This reinforces the leadership in the industry.
Logo Design
The logo's shape has two trapezoids with gradient converging diagonal lines that meet and then expand. The trend of expansion also provides kinetic energy for the movie itself.
Typography
Color Palette
Gradient
Gradients create a focal point where ideas spread out to the audience, mirroring how Sundance films reach diverse viewers. This approach adds a textured feel, enhancing the festival's indie atmosphere.
Poster Design
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Web Design
Social Media
Informational Design
Environmental Design
Experience Project
This scented candle series takes inspiration from the landscapes, themes, and emotions of films awarded at the Sundance Film Festival. Each candle and its package is crafted to keep the essence of its corresponding movie, transforming cinematic artistry into a multisensory experience. Dive into a world where fragrance and film intertwine, offering a new dimension of storytelling and ambiance.
