GoPro empowers adventurers and creators to capture and share their experiences with cutting-edge, rugged, and versatile cameras. Built for action and exploration, GoPro celebrates innovation, storytelling, and the spirit of adventure.
Mission Statement
GoPro empowers everyone to capture, share, and relive life’s best moments, from thrilling adventures to everyday beauty. With simple tools, GoPro inspires creativity, connection, and lasting memories.
Strategy
Perspective
Essence
Adventure
Creativity
Display
Waterproof
Versatility
Connection
Transform GoPro’s image by incorporating vibrant colors, dynamic shapes, and simple treatments to reflect creativity and accessibility.
Motion Montage
Logo Design
The redesigned GoPro logo embodies the brand’s shift toward capturing everyday moments.
Tagline
The brand speaks in a warm, friendly voice that is both approachable and inspiring, encouraging people to capture life’s moments effortlessly.
Typography
Color Palette
Identity Posters
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Content Poster
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Web Design
APP
Social Media Instagram
Social Media Tiktok
Animation Language
Environmental Mockup
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